Jeffrey P. Bezos
Engineer & Amazon founder
Designing a better customer experience
Bezos explains the thinking behind Amazon's toy-store alliance with Toys 'R' Us and the strengths each partner brought.
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Combining complementary strengths
The interview examines the agreement to bring the two companies' online toy stores together. Bezos discusses product selection, access to sought-after toys and how combining different capabilities could improve the customer's experience.
A partnership built on opportunity
Questions from Robert D. Hof cover negotiations, the closeness of the alliance and the meaning of selling through multiple channels. Bezos presents the arrangement as a choice to pursue an opportunity rather than a requirement for either company to survive. The discussion belongs to the historical period of that agreement.
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